September 10, 2017 | By Veloxity Team |
Are you struggling with event ROI? If so, it’s probably because there’s a lot that goes into the calculation of a successful event and most of it depends on your role. Here are the things you need to know to calculate it successfully.
In the simplest of definitions, return on investment measures what you spend on your event versus what you make. But there’s more to it than that. Because it’s not just your ROI. You have: