How to Integrate Digital into Retail [Infographic]

As companies continue to construct digital marketing strategies and plans, one area that companies still can’t get a grasp of is how to integrate digital into the in-store experience. Retailers are still asking themselves how to use digital to augment the retail experience. The first real question that marketing managers and business executives need to […]

As companies continue to construct digital marketing strategies and plans, one area that companies still can’t get a grasp of is how to integrate digital into the in-store experience. Retailers are still asking themselves how to use digital to augment the retail experience.

The first real question that marketing managers and business executives need to be asking themselves is “how can this improve the experience for my customers?” In other words, what value added services can a store provide to improve the experience.

Below is an infographic produced by Myndset that details how companies can integrate digital into the retail environment.