Rent cell phone charging lockers at events to combat attendee anxiety over low or dead battery
Imagine this
You are at an event that you have been planning on attending for months. You spent weeks preparing an outfit and your friends have heard nothing but you talking about this special event. The day of the event comes and you spend all morning on Twitter or Instagram Live sharing your anticipation with all of your followers. By the time you get to the event, your phone is on 12% and surely will not even last through the start of the event. There are some open outlets but you didn’t even bring a charger. The event finally starts but all that you can think about is how your phone is dead and you will not be able to share your excitement with your followers. The nerves and anxiety build up and you can no longer focus on the event, as the consistent paranoia of disconnect from the digital world has taken over.
Rent Phone Charging Lockers for Your Event
According to a new study made by LG, almost 9 out of 10 people said they “felt panic” when their cell phone battery dropped to 20 percent or lower. Battery anxiety is at an all time high and gets even worse at events where the importance of having a functioning phone is increased. As you begin to plan your next event, do not let battery anxiety impact the experience of your attendees. Rent phone charging lockers to ensure that your customers are happy and engaged, not in constant search for the nearest outlet. Phone charging lockers are perfect for any event and provide a safe and secure way for attendees to power up without having to wait at an outlet.
Not only will renting phone charging lockers increase customer satisfaction, but it provides a source for custom branding your event or sponsors through videos, images, and unique wraps.
Each phone charging station comes with 8 individual lockers. The LCD touch screen will prompt customers to select an open locker and enter a pin that they can use to later retrieve their device. The lockers are securely locked and glow red to indicate the occupied space. When the attendee decides to retrieve their device, they must enter their pin number and the locker will easily and automatically open. No more sitting around an outlet, disconnected from both the digital and real world.
Relieving Attendee Anxiety
Happy and satisfied customers make for successful events, so be sure to rent phone charging lockers for your next event.
The nightmare of an uncharged phone never has to ruin an event again. Get started on this quick and easy fix to your attendees’ battery anxiety.
32% of shoppers are looking for better in-store customer service according to a new market research report. The “2017 Holiday Shopping Report” asked consumers their holiday shopping habits, if they would be using their mobile devices during their trip, and how they felt about their overall shopping experience.
Responses were collected from more than 1,000 shoppers at malls across the country using phone charging stations.
Key Takeaways
- Shoppers want better customer service while they shop
When shoppers were asked what could have improved their holiday shopping experience, 32% said better customer service. Other responses included cheaper items (22%), more parking (12%), better product selection (10%), and fewer crowds (6%).
Shopping can be hectic this time of year for both the shopper and the retailer. It is essential that retailers make sure their staff is equipped to help shoppers and make their trip more enjoyable.
Despite the call for better customer service, 83% of shoppers felt they had a positive holiday shopping experience, while 11% had nothing positive or negative to say about their shopping trip.
- Only 4% of shoppers had a negative experience
The majority of shoppers (34%) plan on making only one holiday shopping trip this season, while 30% plan on making three or more trips, 21% didn’t plan on making any holiday shopping trips, and 14% plan on making two trips.
Finally, shoppers were asked how likely they were to do the remainder of their holiday shopping in-store rather than online. 75% of shoppers said it was likely, 18% were undecided, and 8% said it was unlikely.
- Mobile devices continue to play a big role in the holiday shopping trip
Shoppers will use their phones for a variety of functions this holiday shopping season. Most will use them to enhance their in-store shopping experience – to find store locations (27%), find deals (18%), get or share live updates through social media (14%), compare prices (13%), access coupons (12%), make or refer to shopping lists (8%), and research products online (6%). Very few shoppers (3%) plan to use their mobile devices to make purchases directly on their devices while they are out shopping.
Next time you go to a restaurant or bar, just look around and count how many people you on their phone or tablet. Chances are you’ll see more than a few.
To the owners and managers of the local bar or the chain restaurant, this can be frustrating since it can distract from the experience of enjoying such an establishment. But, for the savvy manager, this phenomenon can be a great thing for business.
There are a few ways that you can improve your bar or restaurant’s business by investing in portable charging stations as a free amenity or a new revenue stream.
- An Add-On Ticket Item
When a customer orders a meal at your restaurant, there are a probably at least a couple of items they can add-on to the meal for a small up-charge. Maybe they want bacon added to that burger or they want a larger size drink. Why not add a phone charging service fee to your menu? It could be as low as a $1 and this strategy could quickly equal profit for your business and your service staff may even see increased tip income as a result of the added hospitality.
- A Courtesy During Extremely Busy Times
In the hospitality industry, things can get very busy and customers may have to wait some time before they can be seated. If your restaurant or bar’s guests must wait to be seated, then chances are they will pass time by using their phones. By offering a portable power pack on the house, you can help to keep a frustrated or inconvenienced patron calm and occupied while they wait for their table.
- An Advertising Tool
This is probably the best reason to invest in portable charging stations. With an unlimited range of custom branding options, you can provide customers with the convenience of charging their mobile device while simultaneously advertising your company and its current promotions.
If you are a business owner, ask us about a free trial on the Power Pax, a portable charging system that is ideal for bars, restaurants, and other venues.
Ask someone where they’re going on a Friday or Saturday night and you’ll probably hear the name of some local bar or trendy nightclub. When people go to these places, chances are they’ve got a cell phone in their pocket or purse and it’s more than likely that its battery will run out of energy way before they do.
Sure, the bar isn’t an ideal place to charge your phone but there’s plenty of reasons for that to change. Here’s a few reasons why your bar should have cell phone charging solutions.
- Customers Are Going to Ask Anyway
If you work as a bartender or server in a bar, then you probably already know this. How many times have you been asked by a customer if there’s an electrical outlet nearby? Maybe you tell them no and then they ask if there is one behind the bar. Chances are you hear this at least three or four times a night. It can even infuriate some servers, as evidenced here.
- Customers May Leave
It doesn’t take much for customers to leave a bar. The only criteria for their departure is that they have stopped enjoying themselves. A customer will buy one drink roughly every 20-30 minutes. If the customer leaves because their phone has run out of battery, then you lose out on making multiple more alcohol sales. If you have phone charging stations available, then the customer will stay for at least as long as their phone is charging. They may even buy another drink or two while they wait.
- Another Source of Revenue
Yes, you have phone charging stations available, but that doesn’t means they need to be a free courtesy. People are very much tied to their cell phones nowadays and are likely to pay for the convenience of charging their device without having the leave the venue. If you’re uncomfortable with the idea of charging money, then you can at least recommend that the customers tip for the service. If you’re also uncomfortable with soliciting tips, you could always make it into a fun game.
- Security & Liability
The main reason bartenders hate to charge the phones of their patrons is because they don’t want to hear the customer complain if the phone gets stolen or damaged. They have a point, a bar is no place to guarantee the safety of a phone or electronic device. But, with a phone charging kiosk with lockers, your bar patrons can relax when it comes to whether or not their phone is safe.
- Another Way to Promote Specials
Aside from being a convenient way to let customers charge their phones, you can easily use a self-service phone charging kiosk to promote drink specials or even upcoming events at your bar. This helps bar staff as well since the customer will be told about upcoming events when they go to charge their phone instead of the bartenders and server having to repeat it ad nauseum.
Commercial phone charging can have many benefits for both your business and your customers – here’s a list of 5 benefits you can take advantage of:
- Engage customers
Since charging stations and kiosks are an emerging technology and a growing trend, there’s a curiosity factor associated with them. People will stop to check them out. If the charging solution is in your booth at a trade show, or just in your store, it can be a perfect time for you to start up a conversation and give your pitch.
- Increase customer satisfaction
Because of the benefit they provide, charging stations are also a great way to increase customer satisfaction. Having a dead cell phone battery can be as frustrating as forgetting your wallet, so providing an instant solution will delight any customer. Byron Carlock, PwC’s U.S. real estate practice leader, said, “Consumers are seeking retail ‘experiences’ over simple purchase transactions, which is inspiring landlords and retailers to collaborate on making the destination more enjoyable, convenient and memorable.”
- Generate positive reviews for your business
About 88% of consumers trust online reviews as much as personal recommendations from people they know. That means an extra star on Yelp can do wonders for your bottom line. If you go above and beyond for your customers and provide a unique amenity, then they’ll have more reasons to say great things about your business.
- Bridge the gap between in-store and online experiences
An estimated 75% of shoppers use their mobile devices in-store. According to the CEO of InReality, Gary Lee, “Traditional in-store marketing is still critically important to shoppers, but technology, especially mobile, is having an impact on the store – changing the shopper’s path to purchase and calling for brands and retailers to start rethinking in-store strategies.” While in your brick-and-mortar, customers research products, price shop, and sometimes even make purchases with their phones. Providing charging solutions will allow those customers to still use their phones to do research if their batteries happen to be running low.
- Show your business keeps up with trends
Charging kiosks are the most popular trade show addition, and a benefit desired by customers. Show prospects that your business is technologically savvy and always looking out for the “next big thing.” They’ll feel more comfortable knowing you strive to be innovative and do whatever is necessary to make their life easier.
If you want to make use of a phone charging kiosk or a portable charging station for your business, contact us about buying or renting one today.
If you’re considering buying a phone charging station, there are many things to first consider so here’s a how-to guide to help you out.
Whether you own a business or are planning an event, a cell phone charging kiosk is a worthwhile investment that provides a great benefit for customers.
- Audience
Just like with sales, know your audience and numbers. Typically, one device charging unit can keep about 400 people fully charged up and happy.
- Storage
A place to store a freestanding or portable charging unit should be taken into consideration before making a purchase. Got space? Stand-alone charging kiosks like the Veloxity LockerPower are typically stored in wooden shipping crates. The crates can be reused 4-5 times and should be kept inside. Portable units like Veloxity’s Power Pax will come in a cardboard box and should also be kept indoors.
- Price
How much something will cost is very often a concern. Do you go with the lowest price and possibly sacrifice quality? Or do you pay top dollar for a premium product with tons of features? The answer is likely somewhere in the middle, and you’ll chose a product that gives you the best bang for your buck. Purchasing or renting multiple units at a time often warrants discounts from charging station vendors so feel free to ask, it can’t hurt.
- Quality
Price and quality go hand-in-hand. It’s important that the product you purchase is up to your standards and provides excellent value. How exactly can you tell the difference in quality from one kiosk to another? That depends on the amount of features like how many cords are available or if there are branding opportunities. Warranties, which can be limited or comprehensive (keep reading for more). And finally certifications that give you a baseline for how reliable or environmentally friendly the charging kiosk is. One example of a certification program is Apple’s MFi system. Be sure to ask about the operating system and if the charging cables are MFi certified.
- Support
Cell phone charging kiosks are an investment for your business, so what good are they doing for customers if they don’t work? As an owner or renter you’ll want to make sure the station is always running. You also don’t want to waste time trying to fix issues on your own, so having access to a support line is necessary. Some vendors will charge a monthly support fee while others will provide it for free.
- Warranty
Protecting your investment is very important and sometimes overlooked. Besides support, you’ll want to learn about the warranties as a form of insurance and a way to save you both time and money if there happen to be any issues. Read the fine print and ask questions.
- Reputation
Before you buy something online or visit a restaurant, you probably read a few reviews and check background info on the company, so it shouldn’t be any different for a charging station. You don’t have to be a detective to find background info on the company you’re buying from. Just do a simple google search to see which companies they’ve sold to, or if they’ve sponsored any events. Ask for references.
- Safety
As a business owner you always need to have customers’ needs in mind. Usually chief among those needs is safety and privacy. You can’t provide a charging kiosk if it’s dangerous, or could compromise the security of their phone. For more information about the safety of charging kiosks, check out a recent blog post from Veloxity.
Most people today understand how frustrating it is when your phone hits 20%.
You’re immediately scurrying around for a phone charger and if you don’t have one then you’re spending the rest of the day nursing your phone’s battery. It’s an issue because it’s our main form of communication and phones are increasingly playing a greater role in our everyday lives.
How Can Businesses Solve This Need For Their Customers?
The solution that businesses can use is providing customers with a phone charging kiosk or phone charging station. Veloxity phone charging kiosks offer many benefits that are simply not offered by other companies, such as remote access, usage analytics, and a secure place to charge a phone.
For people attending a conference, guests can plug their phone into a secure locker and don’t have to worry about making sure no one steals their phone.
Reasons to Get a Charging Station:
- Benefits of a Cell Phone Charging Station
- 10 Reasons Why Charging Stations are a Must-Have for Trade Show Booths
What Businesses are Using Phone Charging Kiosks?
1) Events – Concerts, Conferences, Trade Shows, Conventions
Businesses have used phone charging kiosks at events as a way to increase brand awareness by sponsoring an event with a custom branded phone charging kiosk.
In terms of planning an event, you want your guests to be attentive and enjoying the event that you spent so much time organizing. Having to worry about charging your phone is a potential distraction that your guests don’t want to worry about. So make their life a little bit easier.
2) Universities and Colleges
Having cell phone charging kiosks throughout college campuses saves students from having to sprint back to their dorm room for a charger before class. Two universities that have worked with Veloxity, Boston University and Bentley University, have seen the advantages of these stations. It’s particularly beneficial for larger campuses where the commute to the library or athletic facility is much longer.
3) Restaurants and Bars
Phone charging kiosks can even be an attraction for a business like a local restaurant. If you need to go charge your phone on your lunch break, where are you more likely to go? A restaurant where you can charge your phone or a place where you can’t? Because people want to have their phone charged, it really isn’t a hard decision.
For bars and night clubs, Veloxity phone charging stations can be used to prevent intoxicated people from driving home. The secure lockers can be used to store someone’s keys and phone if you think they would be a risk on the road.
Our phone charging kiosk at @NAGA_Restaurant in #Cambridge. Naga is a hip spot for food, drinks, and music! pic.twitter.com/dTib1EzuZT
— Veloxity Charging (@VeloxityOne) October 17, 20154) Hotels, Resorts & Casinos
4.) Veloxity has worked with The Ritz-Carlton and Foxwoods Resort & Casino, to offer guests a free place to charge their phones. They both expressed how they wanted guests to easily be able to charge their phones, so that front desk employees weren’t always being asked to. In the hospitality industry, it’s much more convenient if guests can handle it on their own, and it makes the jobs of employees much easier.
Don’t be impacted by a dead battery. Charge your phone with @VeloxityOne at the Ritz Carlton. #IMPACTvcpic.twitter.com/tlT4FW4hZ4
— Veloxity Charging (@VeloxityOne) October 29, 2014
5) Airports
If you have some time before your flight takes off or if you have a layover, you’re probably looking to do one of two things. Either you’re heading straight to the closest bar or you’re looking for a place to charge your phone.
We’ve noticed that a lot of travelers get frustrated really quickly when there’s no place to charge their phone. It’s almost expected today, so airports that don’t provide charging capabilities are hurting future business. Having a secure place to charge your phone at an airport is really important. Airports have outlets but you have to stay with your phone unless you want to risk it getting it stolen. Using a velocity chagring station your phone will be secure and charged.
Airport bars need the ability to charge your phone ? — Rebecca (@XOSweetAdeline) November 15, 2015
How do I pass an hour and 20 minutes in an airport by myself, without somewhere to charge my phone??? — Megan Cassidy (@narwhalsayswhat) November 6, 2015
6) Malls, Retailers & Grocery Stores
Plug your phone in, go shopping, and grab your phone on the way out. It doesn’t get much easier.
Whether you’re at Home Depot, looking for clothes at Macy’s, or you’re getting food at WalMart, it’d be a lot more convenient if you were able to drop off your phone and come back to a fully charged phone. Better yet, if you’re a parent bringing your kids along, it’s a good way to keep them sidetracked for a little bit.
Check us out at the @ShoppingTownNY in Syracuse for a quick battery recharge! #StayConnected #ChargingSolution pic.twitter.com/Wa2VOqAJr0 — Veloxity Charging (@VeloxityOne) May 2, 2014
7) Sports Arenas
If you’re attending a game, at some point you’ll want to take a picture. But you can’t take a picture if your phone is already dead. Since no one is going to bring a phone charger into a game, the only solution for sports franchises and stadiums is to offer phone charging kiosks throughout their stadiums so that fans can charge their phones.
This summer, Veloxity worked with Verizon and the Georgia Dome to provide fans with a place where they can charge their phones.
Charging kiosks are ready to go at @GeorgiaDome! @AtlantaFalcons fans can enjoy free charging sponsored by @verizon pic.twitter.com/zrcT8FZDCB — Veloxity Charging (@VeloxityOne) September 3, 2015
Find Out More
If you’re looking at purchasing or renting our phone charging kiosks, contact us at inquiry@veloxity.us or call us at (855) 844-5060. We’d be more than happy to explain the benefits of our products and go into detail about any questions you may have.
Also, Veloxity will be launching a new charging kiosk and portable chargers starting early next year. To stay up to date with these updates, make sure you’re following us on Facebook and Twitter.
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Cell phone charging stations can decidedly make trade shows more powerful.
Attendees, exhibitors and event planners alike are always armed with their cell phones.
As of 2017 (77%) of US adults own a smartphone. In 2015 (64%) of U.S. adults owned a smartphone, up from 35% in 2011, according to Pew Research.
The next time you are at trade show, conference or event, or even a resturant notice how many people are looking at their phone or tablet as they are sitting, standing or walking? It’s a way of life.
But what happens when a cell phone or device is loose power? Panic and frustration. People look for a nearby outlet and wait for the dreaded red battery symbol to turn green. What also often happens is that people experience dead battery anxiety and leave an establishment or trade show early in an effort to get plugged-in.
Given that attendees usually spend at least a few hours on the trade show floor, it only makes sense that they might be look for an outlet on the show floor or want to return to their hotel room for a charge. As result, attendees miss out on trade show presentations and exhibit hall all while exhibitors loose interaction time. It’s one fine mess.
Cell phone charging stations can cure dead battery anxiety and help keep attendees and exhibitors fully charged.
Here are some ways that cell phone charging stations can make trade shows more powerful:
1. Keep attendees at your booth longer by actually providing a service they find unique and personally beneficial. While you have their attention talk shop!
2. Showcase a promotion or news right on the charging kiosk LCD display screen. The screen is a great display opportunity to keep attendees interested while they are waiting for their device to charge.
3. Start a conversation by offering a charge and gain one on one time with a prospect. This is a great conversation starter an alternative to the traditional greetings on the trade show floor.
4. Boost your brand by adding your logo and brand identity to front and sides of the charging kiosk. This extra real estate offers a unique way to promote your messaging and attract your constituents.
5. Sell a sponsorship space to partners or vendors. Sponsors can deliver their message to a captive audience. The interactive touch screen on the top of the kiosk can deliver fully customized video contest to enhance the user experience.
Many companies these days offer cell phone charging stations for trade shows, events and conferences. Veloxity is one such company that rents and sells cell phone charging kiosks to help make trade shows more powerful.
A man cave with a 110-inch Ultra HDTV is a challenge for keeping stadium fans in the stands at sporting events.
Thanks in part to new niceties, crowds at stadiums still go wild despite the continued growth of televised sports.
While scoring high TV ratings is a big money-maker for sporting events, in-person attendance remains crucial to the bottom line in the industry. Across the nation, stadiums are now equipped with swimming pools, massive jumbotron screens, lounges and Wi-Fi networks.
The stadium experience as we know it is transforming at a revolutionary rate. For example, you can still get that footlong hot dog, but high-quality food options are now a staple at every major sporting event. It seems like just yesterday that popcorn and soda were pretty much the only options.
The innovations certainly haven’t stopped, as the future holds many exciting possibilities. One that could prove to be particularly significant is the integration of smartphones into stadium tech. Ordering food and drinks from your seats – or checking bathroom lines before even standing up – is the kind of convenience-driven innovation that will sell tickets.
Another intriguing development is the paperless “loaded ticket” trend. The New York Jets offer pocket-sized smart cards that earn reward points each time they’re scanned at the gate. Much like credit card rewards, consumers can cash in their points for team merchandise, playoff tickets and more.
The perfect complement to these new amenities would be some cell phone charging stations. How convenient would it be to get some extra juice for your phone while waiting in the concession line? Having a sleek charging kiosk that is free to use and can be custom wrapped with any advertisement your area wants may be the perfect eye catching way to attract business for your company.
Shopping malls are shopping for shoppers. We all know that traditional shopping malls took a big hit after the economic crisis. Problems at commercial retailers such as Sears, J.C. Penny and Macy’s could signal even more trouble.
The good news is malls are trying to adapt. As online shopping grows bigger, competition is becoming fierce in the world of brick and mortar retail.
The South Coast Plaza in Costa Mesa, CA, shows just how competitive the mall business can be. The shopping center is one of the most successful high-end malls in the U.S., and it offers all kinds of amenities to lure customers: There’s a VIP lounge for frequent shoppers, translators for 60 different languages and a meditation room. But the list doesn’t end there, malls have continued to adapt and get creative in the following ways:
Same day delivery: This time saving perk allows shoppers to have in store purchases delivered to nearly any destination within a certain radius the same day. Its become a must have because of the added ease and convenience.
Transportation Courtesies: Parking can be a huge hassle during peak shopping season. Customers having to make in- and- out purchases now have new options on even the busiest of shopping days. Some mall locations have added parking ambassadors to assist guests with parking and provide up to date knowledge on lot status. In addition several locations have partnered with Uber to provide free trips to participating malls. Uber stands are available inside the mall so there’s no waiting in the cold.
Cell Phone Charging Stations: Nothing can put a damper on your mood quite like a dead cell phone battery. Many malls have realized that true service includes more than providing just information, so some malls have introduced cell phone charging stations to help guests avoid the anxiety of a dead battery. There are many companies that have partnered with malls to offer commercial cell phone charging stations. This means customers can simply walk up to the station, enter a pin or swipe a card, then connect their phone inside a private locker. Cell phone charging kiosks are a perfect addition to a shopping mall because for the most part once you enter the mall to poke around you end up staying for longer than expected. I know I can go to the mall for one store and end up staying for over an hour. With a cell phone charing kiosk I can charge my phone while getting my errands done. Its truly a win-win.
Want to increase traffic and improve networking? Here’s the top six reasons you need a charging station at your next trade show.
In your mind, picture the most recent conference you attended. How many people were actually interacting with each other, and how many had their faces stuck in a phone, tablet, or other mobile device? Probably more of the latter than the former, right?
One thing these people have in common is the need for juice to charge up these devices. If you have a mobile charging station, they’ll have another thing in common: They’ll all be hanging out at your booth. Take a look at the top six reasons to rent a mobile charging station for your next event:
- Increase Traffic – This one is pretty self-explanatory. Instead of fighting over the conference room’s few spare outlets, they’ll be making a mad dash for your booth.
- Keep People at Your Booth – No one charges their phone for 60 seconds and calls it good. As soon as they plug in, you’ve likely got them for at least 10 minutes, which allows you to…
- Engage More Attendees – Everyone is a potential customer at trade shows. Now you have them flocking to your booth like never before!
- Create a Relaxing “Lounge Area” – Want people to stick around even longer? Set up a few comfy chairs where attendees can kick back and relax. Add a coffee pot, a cooler of bottled water, and a bowl of granola bars. Provide a spot for people to rest their legs. Refuel your attendees and their mobile devices.
- Increase Visibility and Interactivity with LCD Touchscreen – Customize the station’s touchscreen with an interactive display. Use it to build buzz for your brand. Deliver your message in as many ways as possible!
- Provide Peace of Mind – No one wants to leave their phone unattended while it charges in a random outlet. Similarly, few people want to sit there waiting for it to charge, missing out on valuable networking opportunities. With secure, locking charging stations, attendees will be at ease, knowing that their safety is a priority to you.
So what are you waiting for? Get out there and rent a charging station for your next conference or trade show!
Content updated on September 12th, 2016
Welcome to the Information Age – the age of talking to someone on the other side of the world in real-time through your device’s screen; the age of storing hundreds of gigabytes for easy access without using a hard drive; the age of trading stocks on your smartphone.
Over the course of a decade alone, the perception of a mobile device has changed completely from mere utility, used only to call and send texts, to an indispensable device connecting a user to the rest of the world through email, social media, search engines, mobile apps, web entertainment, and a close-to infinite number of other mediums of information sharing. Nowadays, people don’t just want a mobile device; people need a mobile device.
Research shows that people experience low battery anxiety when a phone is close to or already has died. In a study conducted by LG, 9 out of 10 people start to panic when losing power on their phone. It seems kind of silly, but unless you’re a part of that 10%, you’re going to start scurrying for a phone charger when your phone hits the red icon.
How Can Businesses Solve This Problem For Customers?
As a business, your customers are your life-line. Without them, it’s impossible to establish a successful business. Think about how you’re currently working to solve your customers’ problems, and think about how this situation could be a problem for customers at your particular business. By ignoring your customers’ problems, you’re making your business or event one that’s easily forgettable. But by offering a charging solution, you can help solve this issue for customers. Solutions like cell phone charging stations make it easy for customers to charge their phone, and there are a lot of benefits that most businesses don’t realize.
How Businesses Can Benefit from Charging Stations
1) Increase in Dwell Time, Customer Retention & Engagement
Just like that, a dead phone can end your customer’s night. If your customer has to send an important e-mail, access the web to review your business, or is expecting an important call, a low or dead phone battery could compel them to leave prematurely. On the other hand, your venue could offer a phone charging station, allowing your customer to take care of personal responsibilities on the spot. This helps to prolong their time spent at your venue, and focuses their attention away from their phone’s battery making them more engaged customers.
2) Boost in Sales
Any time you can increase your customers’ a) time spent at your location, b) customer retention and c) engagement, you’re going to increase the likelihood that these customers spend more. If they have to leave prematurely to go find a place to charge their phone, then you’re already missing out on lost dollars. Overall, research has found that customers that charge their phones will spend 29% more than customers that don’t.
3) You Become a Go-To Location
Because people know that they can charge their phone at your location, they’ll rely on you for it. Restaurants, bars, hospitals and sports events are all examples of beneficiaries. Local restaurants will be the place people go to charge their phone on lunch breaks, and bars can attract people that need to charge their phone before continuing on through the night. As far as hospitals and sports events are concerned, it’s more about positioning. By having charging stations located in eating areas, you can attract visitors to areas where they’ll make a purchase.
4) Improved Customer Experience & Loyalty
Not every business offers a phone charging station because many businesses feel that there is no direct ROI. They don’t see the benefit in it, but instead of focusing on how it will increase revenue, you should be focusing on how your customers would appreciate it. Offering a phone charging station helps improve a customer’s overall experience because they’re more engaged, and by improving their experience, you can make them more loyal customers.
Gary Vaynerchuk, a world-renowned entrepreneur, discusses how the best marketing strategy is to care, and says that many businesses fail because they’re too profit-driven.
5) Increase in Foot Traffic
Buying or renting a charging kiosk will also attract fresh new customers to your venue. If several people find themselves with dangerously low or dead phone battery levels over various parts of the day, they will be desperate to get to the closest charger. Once the buzz that your venue is offering a charging station gets around town, guests will be drawn in regardless on whether or not they had originally planned on using your product or service. The other day, I was at the mall when I needed to charge my phone. I asked an employee at the store I was working at if he knew of a place where I could charge my phone, and he said there was a place a few stores down that had a charging station. While I didn’t purchase anything in the store, it did get me through the door as I’m sure it got others through the door. For trade shows and retailers, being able to attract new customers that wouldn’t have otherwise visited your location is important.
6) It’s a Branding Opportunity
Whether it’s at an event or for your own location, you can buy a custom branded phone charging station as a way to increase brand awareness and recognition. We’ve helped customers accomplish their branding goals by building charging stations that represent their brand.
7) It’s a Sponsorship Opportunity
Events and venues that are looking for ways to increase profits can use phone charging stations as a sponsorship opportunity. If you’re not interested in purchasing a branded charging station yourself, you can use it as a selling point for companies to accomplish their own branding goals at your venue.
8) They’re Called a Charging Solution for a Reason
As mentioned earlier, charging stations solve a problem for customers. They’re a solution to low or dead phone battery anxiety and in a world where everyone is using their phones, consumers will start to rely on businesses to have a solution for this problem. When businesses can’t provide a way for people to charge their phones, they’ll leave and look for somewhere that they can.
9) It’s a Competitive Advantage
As you can see, there are a lot of reasons why businesses should purchase a phone charging station. All of these benefits help businesses establish a competitive advantage, and we’ve seen firsthand how it can help a business improve.
How Are We Different From Competing Brands?
The biggest benefit of buying a phone charging kiosk or even a portable charging station is that they support 98% of smartphones on the market, as well as tablets and laptops. So we’re not just offering phone charging stations, we’re offering multi-device charging stations.
Our charging stations also offer remote access (which many brands don’t), an environmentally-friendly option, usage analytics, and a secure place to charge their phone. Almost all of the competing brands in the market aren’t able to the same.