How to Achieve Trade Show Success

Trade shows continue to be a great way for companies to promote their business. Today, with advancements in technology, the benefits of promoting your products, services and business at a trade show have improved dramatically. Take a look at this infographic from Bags of Ideas for some invaluable tips on how to get the most […]

Trade shows continue to be a great way for companies to promote their business. Today, with advancements in technology, the benefits of promoting your products, services and business at a trade show have improved dramatically.

Take a look at this infographic from Bags of Ideas for some invaluable tips on how to get the most out of exhibiting at a trade show, before, during and after the event.

Before the trade show:

1. Contact current customers to set up appointments

2. Contact previous attendees by obtaining a list

3. Train your staff to be on the same page

4. Get placement in the show guide

During the trade show:

5. Be groomed and dress professionally

6. Give away promotional items

7. Be loud, stand out

After the trade show:

8. Follow up with leads within 48 hours

9. Personalize sales pitches and offer trade show promotions

10. Examine efforts and determine ROI