What is the state of event marketing? Where is it going? These are the questions that Bizzabo sought to answer in their event marketing benchmarking and trends report.

For the report, they surveyed over 400 mid- to senior-level marketers from across the globe. The result is the Event Marketing 2018 report, which features hundreds of valuable insights.

The five main key findings from the report are compiled in this infographic so that busy marketers can absorb this need-to-know knowledge at a glance.

As companies continue to construct digital marketing strategies and plans, one area that companies still can’t get a grasp of is how to integrate digital into the in-store experience. Retailers are still asking themselves how to use digital to augment the retail experience.

The first real question that marketing managers and business executives need to be asking themselves is “how can this improve the experience for my customers?” In other words, what value added services can a store provide to improve the experience.

Below is an infographic produced by Myndset that details how companies can integrate digital into the retail environment.

Mobile apps have been a part of the event technology world for years. Today, events of all sizes in every industry leverage mobile event apps for a variety of reasons. Lately, with the increasing use of smartphones the benefits of mobile apps are even more amplified. However, many organizations are not adapting to mobile apps. Organizations are still wasting hours of employee time and thousands of dollars on paper programs at their events. Event organizers are stressed out, the organization loses money and attendees have outdated information.

This infographic shares 10 other eye-opening and powerful statistics about event planning, attendees and mobile phone event apps. Find out why attendees of all ages want event apps and why choosing an event app is great for you as an event organizers.

With over 4 years of sustained industry growth, it’s no surprise that trade shows are a powerful way for companies to attract new business and expose their brands.

There are now over 310 trade show and exhibition centers in the United States and that number has been increasing every year since 2004.

4 in 5 attendees at a trade show, are able to make a buying decision for their company and 46% of attendees are executive or upper management.

According to Skyline, tech at trade shows saw a 12% growth rate in 2014 and will continue double digit growth for the next few years as the industry integrates Wi-Fi, phone charging stations, touch screen displays, and more.

Today we live in a society where people are dependent on their cell phones and other devices. Our cell phones are our alarm clock, our GPS, our news source, and keep us connected all day everyday.

It has become the main way we communicate, and with the development of newer software, cell phones can make other aspects of our lives just as easy.

But what happens when your phone dies? Do you have a portable charger available? If not, how many times are you charging your phone every day?

These are the questions our team wanted to answer.

Back in 2013, the Veloxity team gathered phone battery statistics across 4 U.S. cities. The study surveyed 200 people in Boston, New York City, Philadelphia, and Chicago. To build on that, Veloxity decided to add Miami and Washington D.C. to its 2015 report, while featuring several new questions.

The results from Veloxity’s 2015 market research is described in detail below:

Veloxity’s Market Research Infographic – 2015 Cell Phone Battery Statistics

1) Of those surveyed at 6pm, individual phone battery life averaged just over 40 percent. As expected, the average individual battery life at 10pm decreased to 27.50. Both averages are consistent with the survey results from our 2013 study.

2) After surveying 1,200 people in 6 cities, the results showed that a phone’s battery life isn’t a purchasing decision for most consumers. But 32% of consumers consider the battery life of a phone when deciding on a phone, which is a much higher number than our team had predicted. Additionally, a majority of people surveyed have used a public phone charging kiosk. 

3) When asked “how many times you charge your phone per day?” the results remained relatively consistent to Veloxity’s 2013 study. In 2013, the results for the four cities were as follows:

NYC: 2.6

Boston: 2.2

Philadelphia: 2.2

Chicago: 1.8

The numbers fluctuated among these cities, but remained similar to past results.

NYC: 2.7

Boston: 1.9

Philadelphia: 2.1

Chicago: 1.9

4) In Veloxity’s 2013 report, 85% of people surveyed didn’t carry a backup charger. Our findings in 2015 showed a 13% decrease in that category. This can be attributed to more people carrying a charger with them (7%) and the rise in portable chargers (6%). 

5) Low battery anxiety can affect us all sometimes. It’s a real issue, especially in younger generations where people find it hard to live several hours without their phone. Our study shows that on average, 6.95 people out of 10 face low battery anxiety. From the 1,200 people that were surveyed, this means that over two thirds of them describe having this anxiety. 

We’re always looking to improve the market research that we do to provide businesses with important statistics and help consumers that are looking for this information. If you have any questions that you’d like us to add in the future, leave us a comment below.

National surveys suggest that phone battery life is one of the biggest pain points for consumer and the most important feature that needs improvement in smartphones. Other features such as screen size and processing speed seem to have reached a pretty satisfactory level on modern phones but having to charge your battery multiple times daily is still required for the vast majority of them. Now that they all have quad-core processors it takes more and more power to keep one going. To effectively gauge battery performance, three different variables were measured for a total of 7 popular smartphones on the market today.

Talk time

The first variable measured was what is known as talk time. Talk time refers to “normal usage” including simple tasks like calling, texting, and occasionally checking email or playing a game. The Samsung Galaxy S4 came out on top for the longest battery life of a little over 17 hours (1051 minutes) for this type of use. It has a 2,600 mAh battery which is considerably large and allows for this long life. The S4 also offers two power saving options: Power Saving mode, and an Ultra Power Saving Mode. Power saving mode saves battery by blocking background data. Ultra Power Saving Mode saves battery by applying a simplified grayscale interface and only letting you use the most essential functions for when you really need to save the juice whatever your situation may be.

Coming in close behind the S4 for talk time is the Sony Xperia Z smartphone. This phone carries a 2330 mAh battery. The Xperia Z can hold up for 16 hours (985 minutes) of normal usage and also offers one power saving mode for a longer lasting life.

On the opposite end of the scale, the poorest battery life in terms of talk time is the Nokia Lumia 920. This phone can only rack up around 7 hours of normal usage. Though the battery spec is 2,000 mAh, this phone has had a documented history of battery draining issues and so it is not recommended for people who always have their phone on them and in use during the day.

Internet Time

The second variable that was studied is browsing time or internet time. This is also known as “advanced usage” (a step up from normal usage mentioned above). In this day and age most smartphones are used this way by advanced users because of how necessary staying connected really is. We can see that the Samsung Galaxy S4 has come out on top again for this type of use with an average of 6.75 hours (or 408 minutes).

Again in last place we see the Nokia Lumia 920, only offering between 3 and 4 hours of browsing time. Keep in mind internet use will be considerably less because of the Wi-Fi connection it requires, but 3-4 hours nowadays is considered almost useless.

Charging Time

The amount of time our phones take to charge is important to look at as well. The iPhone 5 and Nokia Lumia 920 have a fast charging advantage, however, they are the 2 phones with the shortest length of battery life with regards to both normal usage and advanced usage. So, to boast that it has a quick charging time, belies the fact that its battery is one of the fastest to drain. The phone with the 3rd shortest charging time is the Samsung Galaxy S4 which has blown away all of the other phones in the other categories. It has the lowest ratio of charging minutes to usage minutes meaning only .15 minutes of charging allows for 1 minute of use.

Conclusion

We can see that battery life is heavily dependent on the type of use it gets, however, some phones just are much more durable with respects to staying charged when necessary. It is important to keep in mind that the Samsung Galaxy S5 has just come out last week and is expected to blow away the already winning S4. It will also be very interesting to see whether the iPhone 6 can match up to the Samsung phones this upcoming fall! Remember to keep these things in mind while choosing your new phone. Before purchasing a phone you should research how strong the battery life is for what you will be using the phone for. For example if you are someone that rarely talks on the phone it might not matter how much talk time the phone battery offers. If you are someone that is always on the go you might opt for the phone that has the fastest recharge. With this information, it makes it easy for consumers to be satisfied with their smartphone.

Stay Connected – The Veloxity Team